Market Insight – HPE Partner Deep Dive – Storage Edition

Hewlett Packard Enterprise for an
Executive Briefing & Panel Conversation

Positioning Storage in the 'Digital Transformation' journey

The Market Insights series provides an exclusive environment for partners to gain insights and advice from other industry professionals.

For this session held on August 7th at UNSW, the conversation was led by Hewlett Packard Enterprise and IDC, and focused on the ‘state of play’ in Storage, Digital Transformation and Converged infrastructure in Australia.

It was a real success and a great opportunity to speak with IDC and HPE about Digital Transformation and Storage.

Download the material presented

Our ICT Experts

Learn about Converged Infrastructure with an IDC expert


With more than 20 years of deep technology industry experience, Rajnish Arora is widely regarded an authority for his strong market advisory, customer advocacy and consulting expertise in the enterprise systems and infrastructure space.

Mr. Arora’s key focus is around digital transformation and how IT infrastructure is playing a pivotal role in helping businesses successfully compete in IDC’s 3rd platform era.

Rajnish Arora
Vice President, Enterprise Computing
Joe Cho
Storage Product Manager, South Pacific

Learn about Storage and Digital Transformation with an HPE expert

Joe Cho is the Storage Product Manager for South Pacific within HPE’s Data Centre Hybrid Cloud Group. His primary responsibility is the HPE StoreServe 3PAR portfolio in addition to HPE StoreOnce and Apollo 4000 series.

He has over 12 years of industry sales and technical experience with various direct customer facing and channel focused roles. Joe has been with HPE since May 2016 and is based in Sydney Australia.

Prior to joining HPE, Joe was a Data Center Sales Specialist at Dimension Data. He also spent time at EMC as the Technical Business Development Manager as well as in IBM as a Technical Presales Engineer

Product & Solution

The Path to Digital Transformation

Digital transformation (DX) is the continuous process by which enterprises drive disruptive changes in their external ecosystem via leveraging digital competencies.

This innovative process leads to the creation of new business models, products and services that blend digital and physical as well as business and customer experience while improving operational and organizational performance.

Location & Agenda


University of New South Wales – Sydney

AGSM Building – Boral Lecture Theatre
Gate 11, Botany Street
Randwick, NSW 2052

>> Parking is available on the Levels 5 & 6 of Botany Street – Gate 11

How to get there


Registrations start at 2pm

  • 2:00pm: Registration
  • 2:15pm – HPE & IDC Market Insight session
  • 4:00pm – Q & A
  • 4:30pm – Conclusion
Registration Closed


Bookings are closed for this event.