IBM’s technology partnership with the Australian Open has been terminated after more than two decades.
Big Blue has had a long and rich relationship with the sport of tennis that spans all four grand slams. The IBM logo – which no longer appears on the 2018 Australian Open website – has been a fixture at major tennis tournaments, in particular on the courtside service speed display.
An spokesperson told CRN the arrangement will come to an end in 2017.
“IBM is proud of the two-decade technology partnership held with the Australian Open as part of the tennis grand slam program,” they said.
“IBM continually looks at future marketing initiatives to ensure they align with its business direction. IBM will continue to find compelling ways to connect fans with global sports events through breakthrough digital technology and services.”
The IT giant provides a range of technology services to Tennis Australia, including web hosting and IT services as well as functionality for fans, such as iOS and Android mobile apps.